With our clothing, we contribute to preserving the Earth's ecological balance. Organic cotton is a pure natural fiber – GMO-free, gentle on the skin, and naturally breathable. It is grown without pesticides or harmful chemicals , which keeps the soil healthy and preserves its fertility. Compared to conventional cotton, organic cotton requires significantly less water. The soil retains moisture better, and because no chemicals are used, water sources and groundwater are protected . Thus, our textiles not only protect the Earth but also one of its most precious resources: water. With organic cotton, you experience a skin-friendly, breathable feel – natural, comfortable, and noticeable every day.
Slow fashion instead of mass production -
Our clothing is manufactured in carefully selected partner factories that are certified according to high ecological and social standards.
Each piece is made only after you place your order – this is how slow fashion is possible, conserving resources and avoiding overproduction. Printing and shipping are done directly from Germany – a mindful contribution to our planet.
Our clothing is created in mindful collaboration with partners who share our values of sustainability, fairness, and love for the Earth. We use only 100% organic cotton and recycled materials , certified to the highest ecological and social standards – GOTS, OEKO-TEX® Standard 100, Fair Wear Foundation, OCS 100 Blended, GRS, and PETA-Approved Vegan.
These seals stand for respect for people, animals, and nature: for fair wages, safe workplaces, and materials that protect our planet instead of harming it. Our textiles impress with their soft quality, durability, and timeless design, perfectly showcasing our motifs. This results in clothing that is more than just fashion—an expression of awareness, joy, and connection to Mother Earth.
The Global Organic Textile Standard (GOTS) is the world's leading standard for organic cotton textiles. It ensures that cotton is grown and processed according to strict ecological and social criteria – without genetically modified seeds and without the use of hazardous chemicals. GOTS also guarantees traceability throughout the entire supply chain: from the harvesting of the raw materials to the finished product, monitored by transaction certificates at every stage of production. Our textiles bear the GOTS label and thus represent genuine, verifiable sustainability.
The OEKO-TEX® Standard 100 is one of the world's best-known testing and certification systems for textiles. It confirms that our products are free from harmful chemicals and comply with the requirements of the European REACH Regulation. Furthermore, the standard goes even further: it also prohibits substances that could potentially be harmful – even if they are not yet banned by law. This ensures that our textiles are skin-friendly, environmentally sound, and safe.
The PETA seal confirms that our products are completely vegan – free from animal-derived ingredients and produced without animal testing. From the fabric and printing inks to the labels, we consistently ensure that only cruelty-free materials are used.
With this label you can be sure that our textiles are not only produced sustainably, but also ethically.
This label confirms that our clothing is produced under fair and safe conditions. This includes fair wages, safe workplaces, no child labor, and consistent respect for human rights in all stages of production.
Through our partnership with the Fair Wear Foundation, we ensure that every piece in our collection is not only sustainable but also produced in a socially responsible manner. This way, you can wear our clothing with a clear conscience.
This seal confirms the use of recycled materials and ensures transparency throughout the entire supply chain. A large portion of this is recycled polyester , which is made from old PET bottles. The bottles are collected, cleaned, melted down, and processed into new fibers that can then be used in textiles. This way, waste that could otherwise end up in the environment is reused, and significantly fewer fossil raw materials are needed. The GRS also ensures that no harmful chemicals are used in the processing and that both environmental and social standards are met.
In addition to the materials, we also place great importance on the finishing. Our designs are printed directly onto the fabric by our printing partner in Germany using the DTG (Direct to Garment) process . This modern, environmentally friendly method allows for particularly fine and detailed results with a soft feel, completely without films or rigid surfaces.
Our printing partner uses water-based, vegan inks that are free of heavy metals and formaldehyde. These inks are certified multiple times, including with the OEKO-TEX® ECO PASSPORT, and are considered particularly sustainable and low-emission in the printing industry. Unlike traditional methods such as screen printing or transfer printing, DTG printing produces no unnecessary waste, no harsh chemicals , and no unnecessary energy consumption . Because each item is printed in Germany only after you place your order, we avoid overproduction and stockpiling – a real benefit for the environment and sustainability.
We only produce our garments when you order. Every piece is shipped directly to you, without intermediate storage or unnecessary transport. This way, you receive brand-new clothing made especially for you – no stock items sitting around for months. This prevents overproduction, saves resources, and reduces transport emissions – a win for you and the environment.
This principle can extend the delivery time by 2–3 days, but we are convinced that this short wait is worthwhile because it creates a truly sustainable cycle. Print-on-demand is, by its very nature, much more conscious and resource-efficient than large-scale production "for stock".
